Monday, May 16, 2011

Most Valuable Brands - Worldwide

The most valuable brands across the world..

Bouyed by strong success of "I" factor (ipod, iphone,ipad) Apple has displaced Google from the Numero Uno position in terms of the most valuable brand. Its a time of Tumultous transition for both the Mega brands as Apple stares into the future without the charishma of Steve Jobs while at Google, Eric Schmidt has handed the reins to Larry Page. Reckoning the history of these companies, I am tempted to rephrase Charles Dickens
" It is the best of times, it is the worst of times, it is the age of wisdom, it is the age of foolishness"

For sake of techies and nerdies and even general public, we hope that it is more of the former than the latter.

Almost all the players have some or other peculiarity associated with them.But make no mistake, they are big, big, gargantuan organisations.

McDonalds is at #4. The food Giant serves approximately 58 million customers daily. Thats almost 1% of the human population.

Coke with its 7X factor has left Pepsi behind in the cola wars.(Alteast in these rankings).And no amount of statutory warnings seem to be slowing down the Marlboro man.

Retail giant Walmart at 15th position also holds the pride of being the Largest Public corporation. and UPS- the largest Courier/Logistics company delivers 15 million packages daily.

Lets see who all are in the list...Here Goes

Compiled by Millward Brown

The Only Non American entry in top 10 is China Mobile.

The tiger however has a lot of catching up to do against the dragon..
Only Indian entry in top 100 is ICICI bank at #53 and is valued at $14.5 billion. Infosys finds a special mention even though its not in Top 100, but with current valuation at $8 Billion and strong leadership, its expected to break into the Top 100 soon.

The Facebook is expected to break into Top 20 soon, provided they are able to maintain the intensity..

To give a final perspective of the size that we are talking about, pls note that the total of top 20 brands is almost equal to GDP of India in the current calender year.



Disclaimer- The data has been compiled on basis of Millward report who hold the rights to information. This presentation is for education purpose only

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